Here goes nothing…
For the past 15 years, I’ve been involved in politics and technology in some form or another. While the quality of technology available to us has exploded in that time, it still feels like there are some missing pieces.
With all of the data, analytics, machine learning and digital tools around us, we still too often find ourselves with a simple problem: different versions of contacts in different places, and no good way to communicate with them. Even when we find an email platform, form builder or other tool we love, we still have no good way to connect it all.
Before we can build a robust digital campaign or fundraising effort, we need a way to get all of our contacts in one place, share them with a team, filter them into useful segments, then go out and build relationships and motivate people to take action.
So with that simple goal in mind, over a year ago I started working on a new platform called Datrm.in (pronounced “dah-tur-min”), and today I’m excited to share it with you.
There are tons of contact relationship management (CRM) systems on the market, but they are almost all geared for someone else — sales teams, realtors, enterprises, universities, etc. I built Datrm.in for us: people who simply want to have one set of contacts and link together the tools they already use.
For example, in Datrm.in you can:
- Pull in contacts from Gravity Forms, Anedot, Facebook Lead Ads, or any Zapier-connected service;
- Match your contacts against FullContact, L2, i360 or Data Trust;
- Create lists of contacts and to sync with MailChimp, Campaign Monitor, or Facebook custom audiences.
Using Zapier there’s hundreds of workflows like that you can build, plus new integrations with political apps like uCampaign, Polis and TRC are on the way so you have more options beyond the typical SaaS integrations.
These integrations give you the ability to finally, effectively put marketing automation to work for you, using the tools you already have.
Datrm.in also has a built-in process to call through a list of contacts, making call time more efficient and, hopefully, just a bit more enjoyable.
I’m not promising that it’s complete, but it’s the solution I needed, and hopefully you will find it useful as well. As Datrm.in grows, I’ll need your feedback on the features and integrations that would help make it easier to build relationships with your contacts.
Also, I want to be clear: Datrm.in is meant to complement, not compete with, platforms like NationBuilder, Crowdskout, and i360. These companies have great teams building amazing tools with lots of cool bells and whistles. Datrm.in is just a simple platform to connect the tools you already use so you can build better relationships.
A huge thank you to everyone who has been a part of this process so far, especially the guys at Lincoln — Aaron Ginn, Mike Stall, and Corey McCarren. Also Bob Beauprez, Barry Gafner, Kelly Maher, George Leing, Paul Dietzel, Matt Knoedler, Jordan Lieberman, Jesse Mallory, Justin Prendergast and my fellow geeks Josh Carter, Justin Stockton, and Darrin Graham who have encouraged me even when they didn’t realize it. Thanks also to Monica Beauprez and Hillary Prendergast at the WestBrooke Group as well as Pasha Moore, Angela Lieurance, Antonette Smith, Danielle Enzi, and Michelle Taylor for their insights on the needs of top fundraisers. And of course, my amazing wife Melanie and our kids who are so willing to forgive all the nights and weekends when I’m at my computer.
Launching a new product is a nerve-racking experience, but it makes it easier when you know you’re helping find a solution to an important problem. There is so much good we can do when we draw others into a shared goal, and I hope Datrm.in will be able to help you do just that.
For more information about Datrm.in, or to request a live demo, please visit http://datrm.in.