Creating a Digital Benchmark

I’ve recently had several people ask for help creating digital campaigns, so I thought it would be helpful to put together all the questions that are a starting place to benchmark how an organization currently uses digital tools and resources. A lot has changed over the years, but I think this reflects the right questions to ask in 2016.

The target audience for this process is a mid-sized non-profit or advocacy organization.

Is this right? Wrong? Missing something? Would love your feedback!

Digital Strategy

Email

Social Media

Website

Online Video

Digital Advertising

Tech+politics. Founder Flat Creek & Datrm.in. SDG

Tech+politics. Founder Flat Creek & Datrm.in. SDG