Creating a Digital Benchmark

I’ve recently had several people ask for help creating digital campaigns, so I thought it would be helpful to put together all the questions that are a starting place to benchmark how an organization currently uses digital tools and resources. A lot has changed over the years, but I think this reflects the right questions to ask in 2016.

The target audience for this process is a mid-sized non-profit or advocacy organization.

Is this right? Wrong? Missing something? Would love your feedback!

Digital Strategy

  1. Do you have defined objectives for the use of digital tools in your organization?


  1. How many subscribers do you have on your list?

Social Media

  1. What social media platforms are you currently using (Facebook, Twitter, Instagram, Snapchat, LinkedIn, etc)?


  1. Is your website responsive (i.e., it has a different format for tablets and smartphones)?

Online Video

  1. How often do you publish online videos to platforms like YouTube or Facebook?

Digital Advertising

  1. Do you have a designated budget for digital advertising on any platform (Facebook, Twitter, YouTube, Google, DSPs, etc)?

Tech+politics. Founder Flat Creek & SDG

Tech+politics. Founder Flat Creek & SDG