Why referrals matterLast week, I shared some thoughts about the importance of referral-based marketing. I even went so far as to call it the one, true silver…Feb 5Feb 5
There Actually Is a Silver Bullet to MarketingHave you been told there’s a silver bullet to marketing?Feb 1Feb 1
3 ways to use a CRM in the final weeks of a campaignHere we are: the last few days and weeks before the election, and every second counts. All of the calls you’ve made, doors you’ve knocked…Sep 30, 2022Sep 30, 2022
There’s one key to fundraising in a downturn, and you either have it or you don’tWith rocketing inflation and no relief in sight, the US economy is in for some difficult times ahead. Whether non-profits will be…Jul 14, 2022Jul 14, 2022
Who will plant a tree in the desert?In the aftermath of yet another 50/50 election in America — this one wilder than most — Washington seems ready to continue torching the…Feb 14, 2021Feb 14, 2021
“You might find this of interest…” a quick way to build stronger relationshipsSharing a quick link with a friend is authentic, establishes your expertise, and gives you an excuse to say hello without an awkward pitch.Jun 17, 2020Jun 17, 2020
Check on your peopleStudies have found that having social support decreases blood pressure, improves productivity, and actually increases life expectancy.Jun 10, 2020Jun 10, 2020
If you’re drowning in noise, seek quietTrying to force moments of quiet into a world filled with noise.Jun 9, 2020Jun 9, 2020
Tuesday is the best day to send email, except it isn’tConventional wisdom has held for years that Tuesday is the best day to send email newsletters. But new research will make you think twice.Jun 5, 2020Jun 5, 2020
The world needs your voiceLeaders are forged in moments of crisis, and your community needs your leadership now more than ever.Jun 3, 2020Jun 3, 2020
